A rare mid century Horlicks advertising menu, made of tin with the original card price panel insert for a tea room.
Distributed by Horlicks to wholesale patrons that served their malted milk drink, it shows a lovely pictorial of a sandwich alongside a Horlicks ear handled advertising mug, with the slogan "makes a snack a meal".
In 'new old stock' condition, it is an original promotional menu that has never been used and discovered in storage. The card insert was provided already printed with the essential offerings of a tea room, with two spaces for additional lines and independent price boxes.
12" x 17-1/2"
Some light scratches and surface marks, with some tarnish/rusting to the reverse. A very good condition 'new old stock' example, with the folding card stands on the back unused and no prices written onto the original printed card backing.
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